About us

At Tyre Up, we are driven by a simple mission: keeping you safely and smoothly on the road with world-class performance. Based in Cape Town, we are proud to be the sole importers of premium brands Powermac and Hockenheim for the Western Cape. We bridge the gap between global manufacturing excellence and local drivers, offering an exclusive selection of high-quality tyres engineered for durability, precision handling, and reliability. Whether you are navigating daily city commutes, tackling rugged coastal routes, or looking for premium replacement options, our team brings expert knowledge and specialized products straight to the local market.

We believe that the right set of tyres changes your entire driving experience. By securing exclusive distribution rights for Powermac and Hockenheim, we ensure that drivers, workshops, and commercial fleets across the Western Cape have direct access to top-tier international standards without compromise. At Tyre Up, we do not just sell tyres, we deliver the safety, performance, and peace of mind you need for the journey ahead.